Thursday is here and the week is almost done. This is my Wednesday because my days off are shifted a day off of everyone else’s.
Let’s start with pairing food and beer. When I try to come up with content for this blog (which I’m in the midst of doing going into the second half of the year) I start with what interests me and what do I want to write about consistently. What I know I will do is write more reviews (at least one a week). I have been really thinking about what the second weekly post will be and I keep coming around to beer and food pairings (or something).
Advertising for people not male and not white is hard for people who are white and male to figure out sometimes. The key is to respect your audience. Don’t talk about “the minorities” or “the women” and treat them like fully developed human who are slightly different from you.
It’s Football Saturday. Both kinds and that makes me happy. Also making me happy, is the idea that tomorrow I’ll be able to sit and enjoy a few good beers tomorrow while watching another round of both kinds of football throughout the day. Enough about me, on to the Five Articles. You’ll notice something isn’t being mentioned today which is another thing I’m thankful for this Saturday.
The Smithsonian has a nice article about American craft beer. It’s a good read and you might learn a couple of things. The next to last paragraph is my favorite because expresses an idea that I agree with: breweries will be either really large or really small and concentrating on their local community or at most in their region.
My nervousness about colleges and universities serving beer isn’t that I think they should protect the public or not promote college students drinking. I don’t think allowing beer sales does either for the simple reason that the people who want to drink at college football games are going to whether it is legal or not. As someone who has been to a good number of college football games as a crusty alum and as an underage college student, if I didn’t drink it was solely because I didn’t want to. My objections are just, how will the alcohol effects the atmosphere of the games and can they avoid the drunken idiocy of many professional games. Here is a look at the effects so far this season at University of Texas football games.
Speaking of being environmentally conscious, farmhouse breweries are another important way craft brewing can cut down on its environmental footprint. Farmhouse brewing is interesting, cool, and a throwback to the history of brewing. Many Belgian and French beer style names originated because the beers were made on farms during the down times and drank in certain seasons. This is another segment of brewing that I think will only grow over the next few years.
If you travel a lot and you like beer here is article for you. Now, I have caveats. First, the author misspelled Asheville when talking about New Belgium and there are other grammatical errors throughout. Second, some of the author’s beer choices are less than inspired. It’s almost like this was written from materials provided by the brewers and the airports. I normally support articles that seek to promote craft beer in places it is not normally promoted. This, however, is an example of writing that simply reads like a summary of press releases.
The links are a little late today. This will be followed by at least one growler review and probably to.
Here is another review from one of my favorite beer writers. The reason I like Will Gordon’s reviews is not solely because of his taste in beer (we have similar palates). It is mostly because he is trying to tell a story and make it interesting. He uses the reviews in a way that allows him to comment on the entire beer world. He doesn’t take this thing too seriously and he understands most people only want to know if they are going to like the beer. Building the narrative helps explain to readers why they may or may not like a beer. They don’t need a long dissertation on the ways taste is translated from your tongue to the brain.
I wish local newspapers or magazines in every area with a lot of breweries and beer businesses would run an article like this. Mostly to remind some of the men involved in beer and brewing that women are an integral part of this endeavor. The vast majority of breweries and brewers get that, but as in all things there are still strains of the “He-man Woman Haters Club” running through brewing.
Another brewery is coming, this time to Cabarrus County. I know I have seemed like a person waiting for the sky to fall with all the new breweries opening up almost on a monthly basis. However, my interest is more in what is the point at which the market is saturated. When will we hit the place where we can no longer support all the breweries and some of the breweries ambitions? Followed by, what happens next? Will it be like the 1990s when the herd is culled of the weak and unfocused leading to the explosion we have seen over the last few years? Or will it just become an absorption. By that I mean, will the larger craft brewers simply absorb the smaller failing breweries around them like amoebas?
Welcome to Wednesday. If all goes well I should have another beer review up this afternoon and will work on another piece that will hopefully drop by the middle of next week. Here are today’s links.
I read a lot about sports. There is this Twitter thing called #hottakes. It is basically a way to describe bad and lazy sports writing. It is usually done by a columnist who has been at it a while and has enough job security that he (it is usually a he) has quit trying to get things right and now just wants to tell us what he sees as wrong with the world. Here is the beer version of that. Wasn’t it better when beer was just beer and we didn’t have all these froufrou (he actually uses that at the end of the column) choices?
Two or three times a baseball season and football season we get this story from somewhere. “The stadium is watering down the beer and they charge a jillion dollars for it.” Here is the first of this season from San Francisco. This “dog bites man” story is always done by the consumer watch dog at the station or newspaper.
I wish I could have seen this panel on women in the beer industry. It sounds like it was a much more informative and interesting session then the article conveys. The trick to isn’t to market to people. That leads to stupid attempts by white men to “speak” to women and minorities. That rarely goes well for anyone. See almost every McDonald’s commercial involving African Americans. Just make a good product and treat everyone fairly. The gist of the panel seems to be try that before you start pandering.
This is my favorite group of links I’ve done so far. Every story is a really interesting read and none of them have to do with Cinco de Mayo, which translates to, “Another made up American holiday that grants people the right to get drunk in the middle of the day.” On to the links.
How are you feeling after the “Greatest Sports Day Ever?” I watched a good Kentucky Derby, one of the best basketball games I’ve ever seen, and saved $99 by not buying a boxing match I knew would be ugly and uneventful. On to the links.
Almost every craft brewer started out in a kitchen, basement, or garage home brewing. Most have not forgotten that which has led to many brewers allowing versions of their recipes to be sold to home brewers. I think this keeps the industry grounded, helps promote the beer, and creates the next generation of brewers. Again, the craft beer world does not have as many jerks as other segments of our world.
Apparently, I can’t stop linking to stories about this NC Legislature story. There seems to be a new story and new take on what happens every day. This is my favorite passage out of this story, “The wholesalers have long been one of the biggest spenders in state campaigns alongside trial lawyers, utilities, and banks…” If you know anything about North Carolina right now, you know those last three are not anyone’s favorite group of interests. There is a big difference between honest disagreement on the potential affects of a law and buying votes.
I love when local newspapers and television stations cover new popular things like craft beer. There is always the explaining of things in the most obvious way possible. Here are today’s links:
Here is a story from Montana. It is another story about a brewery that keeps expanding. I think the growth of craft beer won’t be on the national level anymore, but will be at the state and local level. Breweries providing their wares to the local populace. That has to be the heart of brewing and it should be what really worries the big international brewers.