Friday is here. I have had better weeks. People who generate drama in order to get attention and make themselves feel needed or wanted frustrate me. More importantly, it makes my job harder.
The rise of the nitro beer is here. I’m most interested in how nitro changes the taste and other properties of current beer recipes. Like, how does the taste of the Founder’s Rubeaus change when it is on nitro as opposed to regular draft.
Here is a short article on why investing in craft beer startups is a great idea. According to this article, the failure rates for new craft breweries is near zero. I would love to see the actual data supporting this because, at first blush, I find it hard to believe. The reason I find it hard to believe is the last line in the article. “Passion for making beer keeps craft brewers toiling away longer than most entrepreneurs. Often they aren’t succeeding so much as refusing to fail.” With low startup costs, it does appear to be a low risk for an investor. I agree with the first commenter in that too many brewers get into this with no business plan. The craft bubble bursting will be a consolidation. The brewers who did not have a plan from the beginning will get sucked up by larger breweries looking to expand their capacity and footprint. We will end up with lots of regional breweries and lots of small breweries.
I’m back with the Five Articles. I apologize for my absence from the blog last week. The reason is twofold. One, I had planned on taking last week a little slow for a family reunion. That didn’t quite go as I had planned and that is all on me. Two, a few good things happened and I needed time to absorb them. I’ll post more about that later, but to paraphrase a line from Winston Churchill, I think last week marked the end of the beginning. Onto the links.
Normally, when we think of the craft beer revolution we think about the late-70s through the 80s as the starting points. That is when the breweries in California all began to be formed. The truth is, it started when Fritz Maytag, of the washing machine family, bought Anchor Brewing in 1965. Here is a nice history lesson about the beginning of US craft beer.
Here is the same story from South Carolina. This is what happens when the Brewers Association releases their economic impact report. Ever local/regional news organization puts out an article talking about the impact of “the craft beer trend” on their community. I like it because it provides me with a lot of content to read and digest.