Friday is here. Onto the Five Articles.
- Two guys have come up with a foolproof plan to start a successful brewery. My only issue is that at no point in this article is there anything about making good beer.
- I used to want to be a newspaper columnist. Then I noticed that as a newspaper columnist you sometimes had to write columns you didn’t actually believe in and as you got older you would have to write the “old man yelling, ‘get off my lawn’” column. This is an old man yelling, get off my lawn column.
- I agree with this article and how craft beer has become too dependent on hops and other strong flavors to draw in new drinkers. I have always had two questions. The first, what do you do when you can’t add any more hops or peppers or grapefruit, or whatever? The second, what do you do when the hops run out?
- Here is a history of craft beer in America to celebrate National Beer Day. It also takes a look at what is next for the craft beer industry.
- Here is an article I kind of agree with in a macro-political sense. However, I also know that many of the small brewers who have gotten tax breaks, got those breaks because they were building breweries in parts of cities and counties that were depressed and needed some kind of economic development, and giving tax incentives to a startup brewery was cheaper with a better potential return on investment than many other businesses. Also, giving a bunch of tax incentives to a brewer as big as New Belgium or Stone is the same as giving tax incentives to Ford or BMW.