Tag Archives: deschutes east coast brewery

Five Beer Articles You Need To Read And Why, 4/17/16

I love beer (I have a blog dedicated to it so that seems rather obvious).  Outside of the beer, there are a couple of things surrounding craft beer that really interest me. One is the idea of brewing as a creative art that should be critiqued and studied as such (I’m working on a couple of bigger pieces that explores this).  Two is the confluence of beer with business and law.  The second interests me because alcohol has such an interesting place in society and its perception is so different across different parts of this society.  Among other things, with craft beer you can look at how governments treat business and how the treatment of drinking culture changes from generation and socio-economic strata.  Anyway, here is a bunch of articles about beer that are more about business and law than actual beer.

Five Beer Articles You Need To Read And Why, 12/6/15

Customers will eventually smell bullshit.  They may not know it consciously, but people will always figure out if what you are selling is true to you and what you want to do.  When I was in college a spate of small authentic “soul” food restaurants opened up in my hometown.  During the summers at home, I would work for my father doing appliance repair and electrical contracting and we would eat at these places for lunch often.  One day, we were in the kitchen of one doing some electrical work.  I just happened to notice that the corn they were using came from a can.  It wasn’t fresh and it wasn’t homemade soul food.  It was the same stuff I bought at the grocery store in college.  Even then, not knowing anything about business, I knew that was bad.  This restaurant and almost all the others that popped up around town weren’t giving you an authentic experience past what you could get at home.  People may not have consciously thought about that as they stopped going to these places, but they knew on some level.  That is one reason all of these restaurants shut down within two years.  I think about that a lot as I watch new breweries open up every day.