Customers will eventually smell bullshit. They may not know it consciously, but people will always figure out if what you are selling is true to you and what you want to do. When I was in college a spate of small authentic “soul” food restaurants opened up in my hometown. During the summers at home, I would work for my father doing appliance repair and electrical contracting and we would eat at these places for lunch often. One day, we were in the kitchen of one doing some electrical work. I just happened to notice that the corn they were using came from a can. It wasn’t fresh and it wasn’t homemade soul food. It was the same stuff I bought at the grocery store in college. Even then, not knowing anything about business, I knew that was bad. This restaurant and almost all the others that popped up around town weren’t giving you an authentic experience past what you could get at home. People may not have consciously thought about that as they stopped going to these places, but they knew on some level. That is one reason all of these restaurants shut down within two years. I think about that a lot as I watch new breweries open up every day.
- There is a fine line between giving away the whole store to lure businesses and providing incentives that will bring business to town and still provide jobs and increased tax revenue. However, clinging to old and outdated laws because change is scary is a bad way to do business. Personally, I hope Deschutes comes to Greenville. That’s closer to me than Roanoke.
- Boston Beer is in a weird position. They are too large to be considered a true craft brewer no matter how the Brewers Association shuffles that definition to keep them under the term. Yet, it is too small to really threaten the AB and Miller brands. Unlike Sierra Nevada, who has embraced its role as a large force in the beer world in general while keeping hold of its craft beginnings, Boston Beer has tried to act like one of the big boys. That may ultimately be its undoing.
- It’s that time of year where the people in your life expect you to give them stuff. Here is a guide to alcohol-focused books that people may like as gifts.
- Here is another list of more general stuff all beer lovers would like. By the way, if anyone out there reading this really wants to be me a gift and has an extra $2000 laying around, the PicoBrew would fit nicely under my tree.
- If you are a beer lover who lives in NC and/or travels the highways and byways to find beer in NC, you need to buy this map. I have one and I’ve given a few out as gifts. They are awesome.