Friday is here. I have a weird relationship with Fridays. I don’t have Saturday’s off so Friday is just another day for me. For you, however, it is probably the end of the week. Go out and enjoy pretending to work this afternoon as you wait for the clock to finally get to 5:00. On to the links.
- If you work in the craft beer industry, part of your job is to use Shock Top as an entry point to get people to drink good beer. So, if you are at a Super Bowl party, and you love craft beer when you see this ad let the people around you know there are better versions of Belgian Whites out there and many of them are locally produced.
- Change is a hard thing. It often hurts one segment while helping others. Will grocery stores in Colorado make gains at the expense of liquor stores in Colorado if this law passes? Probably. Will Colorado craft brewers be hurt by this change? Maybe. If the average beer consumer in Colorado didn’t think this was potentially a great idea, the proposal would have died already.
- Of course, the Georgia wholesalers and distributors orchestrated this whole mess. Their lobbyists helped write the law and then turned around and helped the Department of Revenue see the interpretation of the law that hurt craft brewers. I don’t believe in most conspiracy theories because they assume a core competency that I have not experienced from most others I’ve encountered in life. In this case, the conspiracy is so transparent and straight lined that to not assume it is intellectually dishonest.
- Hi-Wire Brewing is moving headlong into sours from a standing start. This is an interesting move. Honestly, I don’t know if I understand it. This is something that breweries around the country are doing. They are moving away from specialty ales and into sours and barrel aging. While that is great in one sense, this is a high risk, high reward proposition. If you don’t do it right, you’ve wasted a great deal of time and product.
- Contract brewing is a great way for new breweries to start without needing a lot of start-up capital and for existing breweries to increase their operation without needing a huge cash infusion. Some states still have laws that curtail contract brewing thus limiting the growth of craft brewers.