Here I sit on the floor of my new apartment. I still need a couple of more pieces of furniture to make my life a little easier and today there will be another trip to the grocery store to fill out my pantry. Oh yeah, and I need to buy a microwave. Now back to doing what I love: thinking and writing about beer. Hopefully, this will be the last hiatus I take for a long while.
Savor is the one big beer festival I want to attend soon. This “article” won’t really tell you why, however. It is a press release masquerading as a news article. As much as I love the Brewer’s Association, I don’t want to read how great they are from a press release they wrote and distributed. This is why blogs and independent news sites have gained prominence. With so many reporters and editors being let go from new organizations someone has to take up the slack and do actual reporting.
There are actual people behind the beer you drink and the laws that govern that beer. I love reading about those people. Here is a quick q and a with Taylor Harper from Georgia. He is one of a growing number of lawyers who specialize in beer law. Beer law is a surprisingly active field. Between each state having its own distribution and alcohol retail laws, you have each state and the federal tax laws, then you have to get names of beer and beer labels approved at the state and federal level. Beer is a lot more complicated than people think.
I think of what is coming as a market correction. The breweries that will fail over the next year will be weak in some way. Either the beer isn’t good, the marketing is poor, the location is bad, or some other bit of bad luck will befall them.
If you travel a lot and you like beer here is article for you. Now, I have caveats. First, the author misspelled Asheville when talking about New Belgium and there are other grammatical errors throughout. Second, some of the author’s beer choices are less than inspired. It’s almost like this was written from materials provided by the brewers and the airports. I normally support articles that seek to promote craft beer in places it is not normally promoted. This, however, is an example of writing that simply reads like a summary of press releases.
Welcome to Wednesday. If all goes well I should have another beer review up this afternoon and will work on another piece that will hopefully drop by the middle of next week. Here are today’s links.
I read a lot about sports. There is this Twitter thing called #hottakes. It is basically a way to describe bad and lazy sports writing. It is usually done by a columnist who has been at it a while and has enough job security that he (it is usually a he) has quit trying to get things right and now just wants to tell us what he sees as wrong with the world. Here is the beer version of that. Wasn’t it better when beer was just beer and we didn’t have all these froufrou (he actually uses that at the end of the column) choices?
Two or three times a baseball season and football season we get this story from somewhere. “The stadium is watering down the beer and they charge a jillion dollars for it.” Here is the first of this season from San Francisco. This “dog bites man” story is always done by the consumer watch dog at the station or newspaper.
I wish I could have seen this panel on women in the beer industry. It sounds like it was a much more informative and interesting session then the article conveys. The trick to isn’t to market to people. That leads to stupid attempts by white men to “speak” to women and minorities. That rarely goes well for anyone. See almost every McDonald’s commercial involving African Americans. Just make a good product and treat everyone fairly. The gist of the panel seems to be try that before you start pandering.
This is my favorite group of links I’ve done so far. Every story is a really interesting read and none of them have to do with Cinco de Mayo, which translates to, “Another made up American holiday that grants people the right to get drunk in the middle of the day.” On to the links.
I love when local newspapers and television stations cover new popular things like craft beer. There is always the explaining of things in the most obvious way possible. Here are today’s links:
Here is a story from Montana. It is another story about a brewery that keeps expanding. I think the growth of craft beer won’t be on the national level anymore, but will be at the state and local level. Breweries providing their wares to the local populace. That has to be the heart of brewing and it should be what really worries the big international brewers.