German beer is kind of like CBS procedural dramas. They are all well-made and consistent. Every time you open one up, you know exactly what you are going to get. They are spectacular in the unspectacular nature. You will never go out of business being good like that, but you will also never innovate or grow. By the way, I love the New Albion reference.
This is not a story about beer, but it is a story many new breweries should note. Krispy Kreme was the hottest thing in food for a minute a few years ago. The powers that be at Krispy Kreme got swept up in the frenzy and expanded at a ridiculous rate and went public. Then the bottom fell out when people decided eating deep fried dough covered in melted sugar wasn’t the healthiest thing in the world. They misread the market and forgot who they were and who their customers were. Many new breweries are popping up and getting mad love from their local public and are going to expand probably a little too much too soon.
For some reason, I thought this case was already adjudicated. It is an interesting look at the Canadian constitution through a beer lens. There are similar laws in the United States (including North Carolina and South Carolina), however, I don’t remember ever hearing anyone getting arrested for smuggling alcohol from one state to another.
There are not going to stop this pub from being built. Maybe all the noise they make will make it harder for the pub to gain traction, but it will be built and lots of people will drink there. The San Diego craft beer community needs to move and beat AB by making better beer and being cooler people. Provide a better and more organic atmosphere then you will get at a big corporate pub. You can tell the difference when going into a locally owned bar and a corporate franchise. Make that and a much better beer selection your selling points.
This is something happening in small towns all across the state of North Carolina. Many of these towns are trying to attract tourists from in and outside of the state. They are attempting to make themselves destinations for people to spend long weekends relaxing in the clean country air. That is why it is interesting to watch the clash of these small towns with the people they are trying to attract. Again, this is why I don’t think the people who passed HB2 though past the immediate bump from their voters about what they were doing. Not all the tourists you are trying to attract fit into your traditional definition of a couple or a family.
Another late start to the day. I’m working on my reviews and columns for the next issue of Gravity Magazine and working a full-time job and working on new blog post ideas for this website and trying to keep up a good reading schedule and studying for the Cicerone exam. So, there is sleep and work of some kind. The only relaxing thing I do is read and actually write. Anyway, on to the Five Articles.
In their rush to buy craft brewers, the big brewers didn’t take into account how craft beer drinkers would react. Craft beer people are really territorial and we really hate mass produced beers and see ABInbev as the evil empire. What I think AB is betting is that by buying these craft brewers and putting them in grocery stores where most normal people buy their beer, they can shave off enough of craft beer’s gains in order to hold onto their market share. Essentially, they are trying to ignore hardcore craft beer drinkers. They have to know, most craft beer people won’t go to this place. What they are trying to do is pick off the tourists who want to try “that craft beer.”
There are people I know and work with who need to read this. If I can accomplish one thing with my writing about beer, it would be to successfully talk about beer like a normal person while also explaining how cool and complex it is. Too often I hear bartenders go into these pretentious discussions about beer in order to show off how much they know while not actually giving a damn whether the person they are talking cares.
Here is some Charlotte beer news. These guys were some of the first in the country to make the idea of delivering beer/alcohol to your doorstep. There are people who love this service, but I still love wandering through a beer store hoping to find a couple of awesome deals that the people who own the place didn’t even know they had.
Happy Monday morning folks. No soliloquies on creativity this morning. I’m putting it in a separate blog post. Today’s Five Articles slog through the latest information on the merger and takes a trip to Canada for a couple of stories.
Here is a better look at the hearings from someone who understands antitrust laws. It does have an unfortunate and unnecessary Star Wars reference. It is also refreshing to read an article about the merger that doesn’t solely focus on the number of brands that this gargantuan company will have, and sees the distribution and retail strategy of this company as the real problem. They could sell all this crap as one brand, Budweiser, and the real problem would still be how they are trying to limit the distribution avenues of smaller breweries. Of course, most of these senators will focus on the size and forget about the details.
All artistically successful creative endeavors have one thing in common: their authenticity. That means they have a thread of the “real” running through them that the viewer/reader can feel. That real thing isn’t some posture created simply to attract a certain demographic. It is something deeply felt and deeply held by the artist. It is a part of the artist’s core being. With the explosion of new breweries popping up I think this question of authenticity in craft beer will become more important. Two things are happening. First, in order to distinguish themselves from others brewers are trying to find their thing. That thing that sets them apart and makes them stand out from all the others. The second thing that will happen is the consumer will figure out which brewers’ distinguishing characteristics are authentic and will drift towards the ones who actually represent something and not just some market-tested affectation. In other words, it may take a while, but the public almost always figures out what is bullshit.
I think this is a great idea. The CIA creating a brewery will help create more understanding of the confluence of beer and food. Wine has long had the lead in being considered part of the culinary world, but in the last 5 years beer has been gaining more and more traction as culinary experts began to understand how beer works with food in sometimes better ways than wine does.