Five Beer Articles You Need To Read And Why, 7/27/16

Missing yesterday was not my fault. It was the fault of Time Warner Cable.  My internet was down most of yesterday morning.  Now, everything is back to normal (for the moment).  Onto the Five Articles.

  • Tap handles are interesting. Sometimes they bring people to the beer and sometimes they just sit there.  If they are interesting enough, they may get the attention of a customer who will be intrigued enough to try a pint.  This is one of those beer adjacent industries that has popped up over the last few years.
  • They will figure out a way to make the money work and the deal will go through. The core of this merger was always the non-North American (specifically the African, Asian, and South American markets) companies and neither side is going to let that investment go away easily.
  • Yes, the insane growth of the last 5 years has slowed. It was never sustainable and any article you read that says this is some kind of death knell for the craft beer industry should be ignored. I will say again; growth will soon grow flat.  Rural areas will lead the growth because small towns all across the country will open their own local breweries.
  • I don’t know what the point of this column, but it was at least interesting. Yes, many beers were developed to be easy drinking, but that does not mean devoid of all taste.
  • Economic development and state incentives interest me in general. The question I always ask is at what point do all the tax incentives given to corporations to move end up with the state paying more money to the company than the taxes they pay? On the other hand, if you are a community with a large swath of empty factories and/or warehouses you need someone to come in and make that wasted space into something that generates some kind of tax revenue.  Here is the view of craft beer corporate investments from Michigan.