Today is Bloomsday. It is June 16, the day Leopold Bloom walked through Dublin in James Joyce novel Ulysses. Once again, I will begin my quest to start and finish the book. I’ve made it pretty much half way through on my last attempt. Anyway, on to the Five Articles.
- If beer weren’t a business brewers wouldn’t care about providing food and a good experience for their customers. You provide food in order to get people to hang around and drink more. It’s not just the owners being nice. The rise of the food truck experience has been a boon for breweries. It allows breweries to provide food without having to worry about all the business and regulatory hoops running a restaurant cause
- At some point, the state of Mississippi and other states (mostly Southern) with laws that restrict the potential growth of breweries will figure out that breweries can be revenue generators for their cities and towns. Then they will loosen the laws and allow breweries to grow, not out of some belief that every town should have its own brewery, but because they need the tax revenue successful businesses bring.
- Here is a good Q and A with Greg Koch of Stone Brewing by Jason Notte. Mixed in with all the hippy, New Age stuff (just answer the question about who is running Arrogant Bastard) are the ideas of a very good businessman and visionary. Koch has a very clear vision of where he wants his company and the beer industry to go. It is just that is covered in this layer of stuff that makes the average consumer continue to think of this industry as a bunch of hippies hanging out making beer in their backyard for shits and giggles.
- Speaking of new age, here is this…I don’t know what to call it. I just find it really interesting.
- In honor of Father’s Day, don’t get your father the beer he drank when you were a kid, get him something good. The piece closes with a list of bad beer to not choose for your father.