Five Beer Articles You Need To Read And Why, 4/5/16

Well, that sucked.  That is all that I will say about the game yesterday.  Seeing the images of the UNC students who were heartbroken after the game makes me wish I still cared about sports like that.  A good night’s sleep has me feeling up and ready for the next part of my life.

  • Russians want to drink good beer? Of course, they do.  We all want to drink good beer.  It will be interesting to see how the entrepreneurial and capitalistic backbone of the craft beer movement will be adapted to Russian culture.  For all the truth behind the “we are all in this together” of craft beer, it is still a business sector that fails or succeeds on the strength of how good the product is and how successful your business model is and once you start distributing the margins are small.
  • We have now reached the navel gazing, “Oh my God, we have too much choice, what do we do?” part of the craft beer story. Here is what is going to happen, because it is what always happens (“All this has happened before.  All this will happen again.” Ronald D. Moore, Battlestar Galactica):  The next 3-5 years will see the breweries with good product and/or business plans survive and the breweries that don’t have good product and/or business plans will fail and the number of breweries will fall slightly and then stabilize.  The one thing that will not happen is that choice will not go away.  That means the market for someone or something curating all this beer will grow.
  • This Georgia taproom/beer tour story is still fascinating to me. The breweries’ persistence and deliberate efforts are slowly moving the laws into their favor.  Without doing a lot of posturing and spouting hyperbole, they have managed to effect real change in the Georgia Department of Revenue’s rule interpretations.  Quite interesting to watch happen.
  • This is so sad it is almost comical. However, knowing who goes to the Masters and how the people who run the Masters are still in the 20th century, this is about as good as you could hope as far as craft beer in concerned.  Like Russia, the Masters is about 10 years behind the rest of the world culturally at all times.
  • I continue to believe that stories like this represent why craft beer will continue to expand its footprint even with the number of new breweries opening starts to slow. Every town should have its own brewery and every town has property that needs cheap redevelopment and every town needs to find new tax revenue streams.  It’s a win/win for everyone.