Another late start to the day. I’m working on my reviews and columns for the next issue of Gravity Magazine and working a full-time job and working on new blog post ideas for this website and trying to keep up a good reading schedule and studying for the Cicerone exam. So, there is sleep and work of some kind. The only relaxing thing I do is read and actually write. Anyway, on to the Five Articles.
- This column brings up an interesting point, the perception of craft beer by normal people often has an only tangential relationship with what craft beer actually is. It isn’t some strange beer made with fruit weighing in at 12% ABV. It is making quality beer with the best ingredients and actually giving a damn what it tastes like. In other words, treating beer with respect and as a product unto itself instead of nothing more than liquid sprockets.
- In their rush to buy craft brewers, the big brewers didn’t take into account how craft beer drinkers would react. Craft beer people are really territorial and we really hate mass produced beers and see ABInbev as the evil empire. What I think AB is betting is that by buying these craft brewers and putting them in grocery stores where most normal people buy their beer, they can shave off enough of craft beer’s gains in order to hold onto their market share. Essentially, they are trying to ignore hardcore craft beer drinkers. They have to know, most craft beer people won’t go to this place. What they are trying to do is pick off the tourists who want to try “that craft beer.”
- There are people I know and work with who need to read this. If I can accomplish one thing with my writing about beer, it would be to successfully talk about beer like a normal person while also explaining how cool and complex it is. Too often I hear bartenders go into these pretentious discussions about beer in order to show off how much they know while not actually giving a damn whether the person they are talking cares.
- One of the things I’ve learned in life is most people and most societies are the total of all their choices and decisions. Prohibition was a choice that still reverberates in this country in how we treat alcohol socially and legally.
- Here is some Charlotte beer news. These guys were some of the first in the country to make the idea of delivering beer/alcohol to your doorstep. There are people who love this service, but I still love wandering through a beer store hoping to find a couple of awesome deals that the people who own the place didn’t even know they had.