The Five Articles are a little late this morning, but here they are. This is the first day this year, where I had more articles than I had slots. That is a good feeling. The world is starting to right itself after the holiday season. Onto the list.
- This article is from one of my favorite beer (and also sports) writers in the country, Jason Notte. It is about marketing your craft beer. He is going to be part of teaching a class on marketing craft beverages and he has put together a primer for his MarketWatch column. I completely agree with him on number 4. If your beer is good, people will give you the chance to fix the rest. If your beer is bad, the rest won’t matter in the long term.
- Forget hard soda and trying to put fruit in every beer made (I talked to a brewer yesterday who has a restaurant that wants to do a contract beer with them: a blackberry hefeweizen. The restaurant just wants a pinkish/purple beer. Gack.) The real long-term trend that will take hold for the long term in beer this year is the growing idea that beer is a quality culinary ingredient.
- Oklahoma (and a few other states) is where a lot of states, like North Carolina, were in the 1990s and early 2000s. The laws governing alcohol written in the 40s and 50s no longer equally govern all parts of the 3-tiered system. It will take a while, but I think most states will have pretty level playing field in about 10 years.
- There are many reasons to go to New York and Chicago. Beer is not in my top 5 for either and I love beer. There are at least 3 cities/areas (Asheville, NC; Triangle Area of NC; Portland, ME) I would go to before New York or Chicago if I was traveling just for beer. Also, I’m kind of hazy on my California geography, but I don’t think San Diego and San Francisco are near each other.
- I think even more than beer, cider is a product best consumed locally if you live in a state or area that produces apples. I do, and it is great. However, I commend Angry Orchard (something I’ve never drank) for taking that kind of chances that will lead to long-term growth and stability.