Beer isn’t a widget. Beer isn’t a sprocket or any other industrial product made by factories. Big beer companies, one, in particular, doesn’t get the distinction. They have until this point failed to understand craft beer because at the upper reaches of the company they think of beer as a product and may as well be making widgets for cars. That is why they are buying craft brewers: to take advantage of the loyalty and creativity of craft drinkers and craft brewers. If ABInbev was smart they would buy these regional breweries and leave them alone, but provide them with greater distribution. However, that isn’t what is going to happen. They are going to try to “fix” these brewers and make them more efficient and make their product more accessible to the everyday beer drinker. That is why this strategy will “fail” eventually. I may not think these acquisitions are some kind of death knell, however, I do not like them. I do not like them because they are assimilation that will eat at what makes craft beer special which is the individuality and creativity of each brewer. The culture of craft beer is as important as the beer. Primary in that is that it treats beer with respect and as the end unto itself letting the beer be what sells itself. That is why we in craft beer must be vigilant and must keep supporting our local brewers as much as we can.
- This is interesting, but I don’t really care about the mechanics of or details in this story. What really interests me in the story is the continuing growth of craft beer as a culture unto itself and within the overall culture.
- As the beer culture grows this year, I think the intersection of craft beer and food will take on a more important place within the beer and culinary worlds. I have this book and look forward to reading it for that very reason.
- While it is interesting to see how the availability of ingredients can change the release schedule of beers, it is more interesting to read this press release and see how the personality of a brewery can be expressed. This is totally different from the press releases you get from one of the big companies which are usually drenched in corporate speak.
- Here is an article about some of the better rye beers on the market. Craft brewers are experimenting with rye more and more these days. They started doing that because rye provides and interesting taste as well as being an interesting brewing experiment. You don’t get that creativity in a company that looks for least common denominator beer tastes.
- This has very little to do with beer, but it is an interesting look at how beer played a role in the creation of modern statistics.