Five Beer Articles You Need To Read And Why, 1/8/16

Beer isn’t a widget.  Beer isn’t a sprocket or any other industrial product made by factories. Big beer companies, one, in particular, doesn’t get the distinction.  They have until this point failed to understand craft beer because at the upper reaches of the company they think of beer as a product and may as well be making widgets for cars.  That is why they are buying craft brewers: to take advantage of the loyalty and creativity of craft drinkers and craft brewers.  If ABInbev was smart they would buy these regional breweries and leave them alone, but provide them with greater distribution.  However, that isn’t what is going to happen.  They are going to try to “fix” these brewers and make them more efficient and make their product more accessible to the everyday beer drinker. That is why this strategy will “fail” eventually.  I may not think these acquisitions are some kind of death knell, however, I do not like them.  I do not like them because they are assimilation that will eat at what makes craft beer special which is the individuality and creativity of each brewer.  The culture of craft beer is as important as the beer.  Primary in that is that it treats beer with respect and as the end unto itself letting the beer be what sells itself. That is why we in craft beer must be vigilant and must keep supporting our local brewers as much as we can.