Five Beer Articles You Need To Read And Why, 1/3/16

Just going somewhere for a few day can change how your mind works. I’m not being metaphorical.  Having to navigate an unfamiliar territory makes your brain make new neural connections and strengthens old ones.  Being somewhere where you have few responsibilities except for finding food and making your way back to your hotel room also helps.

Here are the Five Articles from a beautiful and cold Asheville.

  • I agree that craft beer will continue to grow with smaller more localized brewers. What worries me is that many of the people entering into brewing now are doing so only because Ballast Point sold for a $1 billion.  I have no problem with people doing craft beer because they want to make money, but if money is the only thing you care about you will make a lot of crap beer.  OK, here it is, my big prediction of 2016: The number of breweries in the US will stay steady.  This isn’t because breweries will stop opening, but because many of the breweries that opened in the last two years make bad beer and will shut down because there are too many good options for drinkers.
  • This is the final look back at 2015 beer that I will indulge in, and that is solely because it is from Jason Notte.
  • This is an interesting shout out to Untappd. I use Untappd for many of the reasons the author lists.  I also use Evernote and an old fashion Moleskin notebook to take more extensive notes on the beers I drink.  The thing I really like about this piece is that it points out how much your palate changes as you drink more beer and expand what your taste buds experience. It is a lot like traveling or reading.  The more you do it and the more extensive your experiences are, the stronger you become in that particular area.
  • If this story was in Charlotte or Greenville, SC or Richmond, VA I wouldn’t have been surprised. It would be the same story I’ve been reading since I started this blog: A large city in the Bible Belt has trouble figuring out how to deal with the growing craft beer culture through its alcohol laws.  Instead, a Sonoma County California city had trouble figuring out what to do with a bottle shop/tasting room/tasting room.  I think I know why this happened in the heart of American wine country, but I’ll reserve judgment.
  • If someone who wanted to make money in craft beer as an investor asked my advice, I would tell them to invest in the ancillary parts of the beer business. I would tell them to invest in canning companies, equipment manufacturers, and if they are into long-term thinking, maltsters.  As I’ve said, think there will be an adjustment in the number of breweries, but the number of businesses that serve the craft brew industry hasn’t caught up with the number of breweries.