As Christmas approaches, you would think the news would slow down, but no. Craft beer Twitter got a big hit yesterday in the middle of the morning as some New Belgium news dropped. Then AB continued its buying spree.
- “Hey, our beer sucks, but look at the shiny new can!” I will say again, if this company would spend as much money on making the beer it actually owns better instead of on shiny new things that have nothing to do with the beer, they wouldn’t have to go around buying brewers that actually make good beer.
- Cicerone.org presents its 11th Master Cicerone. At some point in the next say 5 years, this is one my goals. First, I want to get Cicerone certified by the end of this year. I’m not worried about the written and practical parts of the exam (I am going to start studying in earnest in 13 days) as much as I’m worried about the tasting session. Developing my palate has been a lot of what I’ve been doing this past year. Wish me luck.
- I was sitting and relaxing with a cup of coffee before heading into Craft for the day when on my Twitter timeline dropped a link to a Reuters report that New Belgium is looking to find a buyer after getting a valuation of $1 billion. I don’t know what that means. Are they going to sell or are they looking for outside investors? What it does show is that it is a brewer in a hugely transitional point in its history.
- Meanwhile, AB continues picking off low hanging fruit. I always love when the people selling say, “This will change nothing. We will continue to make the same high-quality beer we always have.” AB didn’t buy you for you to keep doing things the way you always have. They bought you to bring you into the Borg Collective. You have been assimilated. Maybe not today and maybe not tomorrow, but you will become part of the whole.
- First, it’s about college football. Second, it’s about craft beer. Third it has my alma mater sitting at #3. There was no way this was not going to get linked in the Five Articles.