Five Beer Articles You Need To Read And Why, 12/17/15

Today’s Five Articles coming at you like a 1980s mobster in New York shaking you down for protection money.  That may seem like a forced analogy until you read two of the articles and realize that is exactly what they talk about from a corporate sense.

  • We start in Charlotte where a local restaurant chain, Queen City Q, has pulled all AB products from its 4 locations. Why? Because AB is running pay for play at bars and restaurants across the country. They call it “marketing” but really it’s just, “We’ll give you an extra $10000 if you let us keep 5 taps all year.”  Normally, I try to be more circumspect in my accusations like this, but I know this stuff is true and it happens.  Here is my whole problem with AB: It is a large multinational company that may as well make widgets.  They ultimately don’t care about the quality of their beer product they just care if people buy it.  That is the difference between them and almost every craft brewer.  The craft brewer wants people to buy his/her product but wants to win that market share through quality beer and not marketing.
  • This is tangentially about beer but stay with me. Most breweries and craft beer bars have live music at least once a week.  They also play music over their speaker systems during the day. Recently, shakedown artists from music publishers have been going around to breweries and bars demanding money if they have live music.  This is literally a shakedown.  It is, “give us an exorbitant amount of money or we will sue you.”  I am a person who never used Napster and has paid for every bit of music he owns, so I think artists should get paid for their work. However, these thick-necked jerks don’t work for the artists, they work for the publishers, groups who have historically been the ones screwing artists.
  • Here is an article about some cool and overpriced gadgets that will improve your beer enjoyment about 2%. Except for the Pico.  The Pico is awesome and I want one.
  • Here is a good list of beer books you can get for Christmas presents or to complete your own library. The list comes from craft beer people in and around Richmond.  I can say I own most of these books already.
  • The only time I am ever really annoyed at customers is when they come in and ask me which beer has the highest ABV. They are looking to get drunk and that is it.  If you want to do that, there are many more efficient and cheaper ways to go about it.  I am of the pub culture. I want to sit and drink and ponder over a balanced highly flavored beer.  I want to actually taste the beer.  I want to notice the color, the head, the clarity, the aroma, the mouthfeel, and all the other things that go into actually tasting a beer.  That is even if I’m just sitting in a bar.  In those situations, I still take the time to look, smell, and taste the entirety of the beer.  This is one of the many areas of life in which I think I was born in the wrong time and in the wrong place.