One of the things it took me a long time as a writer to get comfortable with was planning and outlining. I grew up reading about Kerouac and the stream of conscious writers and thought that meant to just sit in front of a computer and let the muse loose. At some point, I realized that that wasn’t what these writers were doing at all. They always had a destination in mind and a path to get there. However, they allowed the muse and their characters interrupt and take them down a different path that still lead to where they wanted to be. I think it is the same in business and any endeavor. You should have a path and a plan to get you to your final destination, but you have to allow the things to play out and change as the world sometimes dictates.
- Amidst all the hubbub of the merger, the real battle over beer and craft beer has been and will always be at the state level where all the laws over distribution and most of the tax laws are written and enforced. That has been the most frustrating part of the news coverage of the merger and the Senate hearings this week. It is an important story and it will affect craft beer in the US, but craft beer in the US is affected more by the decisions made in your state legislature by politicians who get lots of campaign donations from the big brewers and local distributors (some of whom are the most powerful politicians in the state). Here is Jason Notte with a nice op-ed piece in the subject.
- I had a brewery rep tell me about a chain bar in NC who when approached about putting a new beer in their bars agreed only if they got $200,000 in “marketing.” That included a branded ATV. This story highlights why the merger matters: the more money and clout ABInbev has, the more it can spend it on corralling distributors. But, by all means, let us argue over what the definition of “craft” is instead of worrying about this.
- After visiting the Sierra Nevada cathedral in Asheville, I can’t wait to see what New Belgium has planned. It should not be long now since they are testing the equipment.
- I saw this headline and I thought, “Cool, a list that shows how this writer’s palate has changed over time.” Nope, it is a list of 10 crappy beers whose market share has dwindled.
- One question that I didn’t see answered in the article, is does this account for inflation? Also, the article doesn’t give any real reasoning behind these increases. The article basically says, your beer costs more because of craft beer. The more I read this article and parse it, the worse it gets. Let me stop and move on.