Thursday has arrived and the week is flying towards its end. The merger is starting to be understood in the context of how it will affect consumers in this country at a lesser rate than consumers in Europe, Africa, and South America. Of course, there are other stories to read about beer and I have a few.
- Two of the writers you should read if you like American craft beer are Jason Notte (@notteham) in many places mostly at Market Watch and Will Gordon (@willgordonagain) at Dead Spin. Here is a great piece by Gordon about how the merger may or may not actually affect you and should you care. He points out something I’ve been expressing to people, that I have no idea to really feel about the merger because I don’t know how it will eventually play out.
- We know the merger and craft beer are big stories now. The New York Times has deigned to report on both.
- Consumers in Colorado have not had a problem with finding good craft beer, but could brewers have sold more if they were in grocery stores. Will the proposed law change hurt craft brewers? I really have no idea how to feel about this story since I’ve always lived in a place where all beer is available in grocery stores. Also, how will allowing craft beer in grocery stores affect the smaller liquor stores? Will they stop selling craft beer?
- This is the place I have a problem with the big brewers. First, they threaten distributors and then they buy distributors. That is the real threat to craft beer. I think if the distribution avenues are kept even and equal across the board, craft beer will get its share of the market. That is why this is a much bigger issue to the beer world than the merger itself.
- If the only reason you bought a six-pack of Becks is because you thought it was made in Germany, you deserve to be disappointed. But do you deserve $50?