The Monday Five Articles are here and the story that will not die is still front and center. The merger is still the driver of all the columns and think pieces out there. There are international takes, national takes, and local takes from all across North American and Europe. However, a theme is starting to emerge. While many writers, columnists, and bloggers disagree with the effectiveness this merger will have in the long term, they all agree that this merger smells of desperation and lack of ideas.
- The only point on this list that I think is an actual problem is the control of distribution. Maybe I know nothing about business and don’t understand how monopolies work and how this gargantuan beer company will crush all that stand before it. I just know no one knows the future. This merger will affect the beer industry, but while it will affect it in ways we can anticipate, more importantly it will affect it in ways we cannot even imagine at the moment.
- This editorial states many of my issues I have with saying that this merger will destroy craft beer. The beer business landscape this merger seeks to recapture no longer exists. Whatever the final result of this merger in 10 years will be, we really have no way of knowing or again, even imagining.
- Here is a quick survey of what some international beer and business writers feel about the merger.
- Here is a look at the merger from a pure mergers and acquisition point of view. To be honest, I have little idea of what is really being said in this piece, but it sounds interesting.
- This is just to remind everyone that regardless of how many macrobrew companies exist or merge or die, the real threat to craft beer in this country is still on the second tier of the three-tier system: distribution. If the distribution rules are tweaked to make them reflect the changing beer world and make them fairer to smaller craft brewers then any issues this new beer behemoth will cause will be minimized.