It’s Friday. That is enough of a reason to celebrate right there. The Five Articles takes a rather business approach today and gets rather wonky.
- After the first wave of the sky is falling or the sky is not falling articles about the merger we are now starting to get articles that go into the wonkier implications of the merger. Here is one of them. This is the kind of stuff I love to read about all the things I love.
- Here is the major reason for this merger. The sales for beer overall are flat except for the craft segment and in developing foreign markets.
- Another state is trying to update their distribution laws. I learned something new: only 38 states allow brewers to self-distribute their beer in some ways. I think brewers should be allowed to self-distribute, but I also think if a brewer really wants to expand their footprint, they need to work with a distributor. As in most things in the real world it is possible for two opposing things to be true at once.
- Here is a look at what a brewer has to go through to get a beer not only on the market in general but into bars and restaurants in particular. I can tell you as a bar manager, there are some weeks (usually at the beginning of a new quarter or fiscal year) where you are doing tastings with distribution and brewery reps every day of new and new to your market beers.
- My favorite article of the week is this in-depth look at the craft beer world and the issues that will affect it going forward. If you only read one thing today about craft beer, make it this one.