Thursday is here and this short week marches on toward the weekend. If the internet is good at one thing it is churning out think pieces and columns about the news of the day. So, here are today’s links with more about the merger.
- I know the big brewers buying up distributors or signing deals with distributors that make the distributor focus almost solely on their products. This appears to me, and distributors I’ve talked to, as short-term thinking. It is a decision that harms the distributor in the long term more than it helps and it is a cynical grab for market share for the big brewers that seems to me to be temporary.
- This is the one place where I think the big brewer’s merger will hurt craft brewers. There is a scarcity of resources in beer brewing, particularly with the current drought on the west coast. There is already a crunch and a certain worry among craft brewers about getting hops and grains, but if this mega-brewer merger comes to pass the economy of scale that it will be able to wield is potentially scary.
- This deal is so big it will even affect the soft drink industry.
- The other thing the internet does well is create charts to help people understand the news of the day. Here is one for the merger.
- The German brewing community is rightly proud of their product and their history. Up until recently, they have not embraced the beer culture come out of other countries in Europe much less these weird beers from the Americans. American beer got better when ex-pat Americans came home from Europe in the 1970s and 1980s and wanted to drink the good beer they got in Germany and other countries. German beer will be better if it learns how to let in the good parts of other beer cultures.