Here are today’s links for this rather pretty Monday morning. I almost didn’t notice, but this is the 100th Five Articles.
- This every home brewer’s dream. Have people not related to you in any way willingly pay you for your beer.
- My issue with the three-tier systems isn’t that it exists. It is that it hasn’t evolved with the changing times and that the distributors seem to have all the power in the relationship. I would do two things, increase the self-distribution cap and make getting out of distribution contracts easier for brewers.
- Unfortunately, I don’t live near of the grocery stores in NC that have beer taps. I know that my grocery costs would increase greatly if I drank and shopped at the same time.
- This is a great interview with Jim Koch. He is right. If you have to choose between being happy and content and being rich and you choose rich, you are insane.
- I listen to the TV Talk Machine Podcast every week. I like Tim Goodman the chief TV critic at The Hollywood Reporter. On the last podcast, he and his co-host discussed having too much television to watch in the next year or so. Counting networks, basic cable channels, pay cable channels, and streaming networks, there will be over 400 television shows this year. What worries Goodman, is with so many choices, people will just retreat to the brands they already know and feel comfortable with watching. This will lead to a homogenization and a race towards the lowest common denominator by content producers. That is what is happening in craft beer. The IPA has become ubiquitous. Not only does everyone have IPAs but also shove hops in every other style. This has a real world consequence: there aren’t enough hops grown in this country to fill the need. That leaves brewers 2 choices: create great tasting less hoppy beers or buy hops from outside the US and increase the price of your beers. I would prefer the first alternative.