Saturdays are the days when news organizations unleash their B-teams on the news world and you get a lot of fluff pieces and no real news. So, if you’re trying to create a list of the best news stories to read on Saturday morning you work with you get, and today I got a pretty good group of stories to work with. Here are the five.
- It must be hard for the people who work for all the smaller breweries Anheuser-Busch InBev has purchased in the last few years. You are still operating under your brand and very little has changed in how your brewers make the beer, but the perception of craft beer drinkers has shifted to make you part of the evil empire. To them you are just storm troopers in better clothing and your beer isn’t worthy of their time.
- Yesterday, I mentioned beer and cheese shops as good food becomes part of the craft beer revolution. Today I go with beer and deserts.
- With the Baseball Hall of Fame inductions this weekend, this is a good story to read. Tony Gwynn was the best hitter in baseball since Ted Williams and once hit .394 for a season. This sounds like a pretty good golden pale ale.
- We are going to be paying more for beer, not this year, but probably starting next year. The reason: a drought in Washington and Oregon that is going to hurt the hop crops for this year and next. Basically, fewer hops with a growing demand for them means the price of the hops will increase and the price of the beer will as well. Or, brewers could start making less hoppy beers and focus more on malt. They won’t do that however, because a large portion of the general public thinks IPAs are the only craft beers made.
- This is an interesting idea, bottling and shipping on the same day. It can only work for a smaller brewer with a finite distribution footprint. However, I bet the beer tastes really good. This is a well written story in that it takes a very specific thing about El Segundo Brewing as the starting point and expands out into a full profile of the company. Well-crafted writing.