Happy Monday. Yes, the week is starting. Just think of it this way: Two days until Wednesday and it is all downhill to the weekend from there.
- This is a cool article on the first European brewery to can beer, but my favorite part is the description of Krueger, who was the first to can beer in the US. “Kreuger of New Jersey, America.” Where is this country, America, of which they speak? This is the United States. America is a pair of continents with their own designations.
- In the past few months I have become convinced that the 3-tier system is on its dying legs. I don’t necessarily think that each state will vote out the system, but I do think almost every state will pass a series of laws that will chip away at the system incrementally. There are already exceptions in most states that allow brewers to self-distribute up to a certain point and that point is being increased in almost every state with a craft brewing presence. Now, we have major newspapers writing editorials questioning the system. What will the world look like without these laws?
- Mexico has a burgeoning craft beer scene. The story of how this has happened is more interesting than the fact that it is happening. The big multinational brewers, who bought into the market, decided it was better to play nice with the smaller brewers so they wouldn’t seem like foreign bullies crushing the local guys.
- One of the things economists used to always keep an eye on to figure out if a country was in trouble financially and politically was the price and availability of bread. If the price of bread reached the point where people could not pay for it anymore or it became scarce (two sides of the same coin), the country was in danger. This story from Venezuela on its face seems silly. A beer shortage. The headlines are a comedians dream. Then you look into why this shortage is happening and judge the story in the context of the country’s current economic and political climate, it gets quite serious.
- Is Cleveland undergoing some kind of cool renaissance? It seems the city has regained its footing over the last 20 years and has begun to edge back into major city status. Anyway that is kind of the jumping off point of this story which is more about how important marketing is in craft beer and how naming your beer and making a silly and offensive label could be worse than making a bad beer.