Five Articles You Need To Read And Why, 7/12/15

A writer in Arizona writes a good article that sounds like it’s from 1993.  Brewers and distributors fight in Los Angeles and Colorado.  And some people believe every bit of advertising they see.  A good Sunday group of five articles.

  • Here is an article about all those microbreweries that are popping up everywhere. This article is a good rundown of the changes in Arizona law to make it easier for craft brewers to operate and expand, but couldn’t someone have said to the writer or the editor, “They haven’t been called microbreweries since the 1990s. They are called craft breweries.” I mean, he did interview actual brewers for this article and I assume he visited the Brewer’s Association website for more information.
  • This story is interesting for two reasons. One, is that a city as big and with as many people who glom onto trends easily and quickly as Los Angeles has just started getting a craft beer culture. Second, is the question why this has taken so long.  I like distributors, but they are the most conservative group in the craft beer movement.  By conservative I mean the most averse to change.  There is a good reason for that.  They have made a lot of money with the way the system is set up currently.  Their actions have had the biggest effect on the stifling of craft beer in every state.
  • What is happening in Colorado fascinates me. There is a ballot initiative to make it possible to sell craft beer in grocery stores.  The reason they aren’t in grocery stores is a “weak beer/strong beer” law that keeps anything brewed at over 3.2% in liquor stores. Smaller brewers don’t want this because they fear they won’t be able to sell as much beer if large grocery stores can sell craft beer.  Now, this group Colorado Consumers for Choice is a front for the state’s wholesalers and distributors, so that makes their motives suspect.  However, since I live in a state where craft beer is sold in grocery stores and still has a thriving craft beer scene I don’t share in the doomsday scenario that comes from this article.  Bottle shops and other places that cater to craft beer drinkers will step in and fill the niche created by this law.  Consumer choice is not a bad thing, it just may make brewer’s jobs a little harder.
  • First it was hops and now it is malt. Slowly, the infrastructure needed to make craft brewing a sustainable endeavor is being built in this country.  Stories like this are popping up in almost every state that has viable farmland and people with the skills and dedication to make malting work.
  • I still think these lawsuits are stupid. All advertising is a way to create a feeling in consumers that makes them want to buy the product. You can’t outright lie in an ad, but I don’t think that is what happens in these Blue Moon ads.  Everything they say in the ad is true.  If you thought it was a craft beer, then the advertising worked.  I don’t like it, but at some point this thing called life is a participatory event and you actually have to take an active role in it.  That means, engage your brain every once and a while.  Also, there are better Belgian-style witbiers then Blue Moon out there, drink one of those.