Five Beer Articles You Need To Read And Why, 7/8/15

After taking a little time off, it has been a little difficult to get back into the swing of things, but that will change after today.  Here is today’s links.

  • The week that I started this blog, the story of raising the distribution cap for North Carolina breweries was just getting warmed up. The cap was defeated.  It wasn’t defeated by a vote, but by parliamentary maneuvering that kept it from coming to a vote.  Anyway, the story will not die and it will come back to the legislature.  While on one hand I think breweries were overly ambitious in their request to go from 25,000 barrels to 100,000  and a little naive as to the power of the wholesalers and distributors, I agree the distribution cap should be raised.
  • This is the type of argument that will work for those trying to change beer laws to make the lives of craft breweries easier around the country. Brewers taking old, unwanted, and unused properties and rehabbing them for purposes of brewing beer and raising tax revenue is a true story told all across the country.  For states and municipalities that are having trouble meeting budgets because of tax shortfalls finding new businesses to breath life into business districts is an argument that people who don’t like beer must respect.
  • Marketing craft beer has to be hard. On one hand, you have a core of consumers who don’t want to be marketed to and care only that your product is good.  They will find out about you without the help of TV ads and they crave the independent spirit authenticity of craft beer.  On the other hand, you have the curious normal people who you somehow have to get the word out to while maintaining the authenticity they covet. So, how do you market to people who don’t want to be marketed to?
  • I love anything that helps make craft beer a more local product. The deeper I have gotten into craft beer the more I seek out stories and beers with a farm to pint mentality.  Here is another such story out of Iowa.
  • I am surprised that more high-end grocery stores in suburban areas aren’t doing this. Putting taps in grocery stores for tastings and growler fills seems like a no brainer for those types of stores.  That would be catnip for their customer bases.