I hope your Saturday is going well. Here are a few beer articles to read.
- If you haven’t already, you will get lots of stories like this in local newspapers and on television stations over the next week. American Craft Beer Week starts Monday, so brewers, distributors and the Brewer’s Association will be sending out press releases and story ideas to get the local angle on the craft beer boom.
- Speaking of artificial beer holidays, here is a good bit of writing by Jason Notte about beer holidays that should be celebrated because they actually have something to do with beer and not historical illiteracy and insulting cultural appropriation.
- Apparently, New Belgium was given 12 hours to come up with a counter offer to Elysian Brewing before the Anheuser-Busch deal was finalized. Twelve whole hours! Shocking they weren’t able to come up with a good deal. Of course, if you read this article, there is a lot of stuff going on behind the scenes.
- Speaking of the AB-Elysian deal, AB is suing a distributor in New Jersey in order to transfer the distribution of Elysian to the distributors AB deals with. Reading this is like reading any other story about big companies suing each other: it is a negotiation. At some point soon, they will agree on a number and it will go away before it gets to court. By the way, I don’t know who to cheer for in this argument. Distribution laws are mostly crap and heavily in favor of the distributor, but AB is AB.
- Here is some weekend fun for you parents and beer lovers.