Five Beer Articles You Need To Read And Why, 5/6/15

Welcome to Wednesday.  If all goes well I should have another beer review up this afternoon and will work on another piece that will hopefully drop by the middle of next week.  Here are today’s links.

  • I read a lot about sports. There is this Twitter thing called #hottakes.  It is basically a way to describe bad and lazy sports writing.  It is usually done by a columnist who has been at it a while and has enough job security that he (it is usually a he) has quit trying to get things right and now just wants to tell us what he sees as wrong with the world.  Here is the beer version of that.  Wasn’t it better when beer was just beer and we didn’t have all these froufrou (he actually uses that at the end of the column) choices?
  • Two or three times a baseball season and football season we get this story from somewhere. “The stadium is watering down the beer and they charge a jillion dollars for it.” Here is the first of this season from San Francisco.  This “dog bites man” story is always done by the consumer watch dog at the station or newspaper.
  • I wish I could have seen this panel on women in the beer industry. It sounds like it was a much more informative and interesting session then the article conveys.  The trick to isn’t to market to people.  That leads to stupid attempts by white men to “speak” to women and minorities.  That rarely goes well for anyone.  See almost every McDonald’s commercial involving African Americans.  Just make a good product and treat everyone fairly.  The gist of the panel seems to be try that before you start pandering.
  • On Cinco de Mayo, Will Gordon finds a Mexican beer that he can say actually is quite good.
  • I thought I would be making fun of this as another local “hey look we’re making beer around here, isn’t that great” article that seems shocked that someone not named Coors, Miller, or Budweiser made beer. It turns out to be a good rather comprehensive article about the beer industry in North Carolina.