There is a little Big Beer news today silly lawsuits and all
- Even with the bad news of the last couple of days it is good to remember in the long run, we North Carolina beer geeks will eventually win. We’ve done it once with Pop The Cap. Daniel Hartis with good article to remember who far we have come and how far we still have to go and the work required to get there.
- This a case where a big business hired a big advertising agency who came up with a campaign that everyone fell in love with so much that they didn’t see the big train coming down the tracks right at them. To be fair, the culture and the media shifted slightly after this campaign started. I just like it when big beer gets kicked in the nuts.
- If you are a beer geek you already knew who owned Blue Moon. If you aren’t a beer geek, it may surprise you. Apparently, a man in California was so surprised he decided to sue. As an opponent of frivolous lawsuits I can’t support this. However, I just like it when big beer gets kicked in the nuts.
- On a more serious note is this from Massachusetts. Distributors playing pay for play games. I know it seems I pick on distributors, but the way the nation’s alcohol laws are structured they hold all the advantages in their relationship with brewers, particularly smaller craft brewers. That means distributors should be held to a higher standard or the laws should be changed. As we’ve seen in NC this week, it is much harder to change the laws.
- The Affordable Care Act will require nutritional information on the beer you buy in a restaurant. No one noticed until a few months ago. It is always interesting when a law that was poured over by armies of lawyers within and without the government and by advocates and opponents within and without the government can have loopholes big enough to drive a truck through. Second, anyone drinking a snifter of some 10% ABV imperial stout doesn’t really care about the nutritional information of the beer.