Some days you have to digging for the news and some days it just comes at you in waves. These are the five best of a bounty of news articles.
- BrewDog is planning on building a brewery in the United States. They are reportedly going to do so in Columbus, OH.
- This article and television spot highlights a growing trend among local brewers. There are now yoga classes, run clubs, biking clubs, etc. tied to local breweries springing up all over. It is a fun and interesting trend.
- One of my go to reviewers is Will Gordon. Not only does he write entertaining reviews, he also has a good perspective on the craft beer world. This is the first of today’s articles to highlight that supply may be outstripping demand in the craft beer world. While that may be great for us consumers it does have a downside. Too many brewers means there a lot of bad beers out there. Too many brewers also means, some will shut down or be bought up and be consolidated.
- Speaking of consolidation, one of my other go-to beer writers is Jason Notte. He is one of the best at seeing the business side of craft brewing and not succumbing to the romantic lure of the business. This is a good article on the future of craft beer and the current wave of consolidation that shows no signs of cresting anytime soon since there are so many brewers who will not be able to make it economically.
- Finally, more on the story of the closing of Beer Army out of New Bern, NC. This is from the article, “The brewery’s closure came from a combination of not selling enough beer to sustain the business and an unbreakable contract with a distributor who was unable to fulfill a promise.” (Emphasis mine) That highlights two things. First, supply has begun to outpace demand in craft beer and second, the distribution laws are tilted towards the distributors to an extent that they hurt the brewer. That relationship should be a mutually beneficial symbiosis with the distributor working for and with the brewer to promote the beer and get it into the right spots to maximize its selling potential.